I live in provincial New Zealand. Our towns and city are small. We are well networked and we know a lot about each other. We like to do business with people we know and trust. We are interested in new people and businesses, but we like them to make a connection and engage with us too.
The other day I noticed another retail business having a closing down sale, a national brand that hasn’t been there long, and I reflected on the businesses that have gone and those that look like they’ll be gone soon too. Many of them have come into town, set up a pretty shop and waited for us to come to them.
I belong to communities that are active in the social media space. We are well networked, we know a lot about each other. We like to do business with people we know and trust. We are interested in new people and businesses, but we like them to make a connection and engage with us too.
I see many people and businesses set up on-line accounts and then give up after a while because it hasn’t given them the results they wanted. They have set up pretty accounts, told us what they do, and waited for us to come to them.
I have read much about the changing face of retail, of business, of work, of life due to the phenomenon of “on-line social”. That the sun has gone down on the old ways of doing things in favour of those who have embraced new technologies.
But I think the rules are the same. Those that actively engage, connect and recognise the needs of their community will flourish. Those that sit and wait for people to come to them will not. I am a big fan of social media, but I have reached the conclusion that I love it because it enhances what I do anyway. I have always been a connector, a networker, an active community person. Social media gives me another forum and another tool to extend my networks and my communities.
To enhance your business, or your career – GET SOCIAL, ENGAGE. In person or on-line, tell people who you are, make connections, create communities of interest.