I have been using social media for a few years now, learning and exploring the possibilities. Initially, like many people, I saw twitter as a bit frivolous, FaceBook as too uncontrollable and LinkedIn a bit staid. But, I had read enough to tell me that as a small business I should be thinking about social media marketing.
I began without much of a plan. I knew I had to be business-like and that I had a lot to learn. I was very lucky to get some great advice early on from Sonya at Cue Social Media about how to engage better. And then I just practised, tried things out, read lots of articles, observed what others did, observed the reactions to what I did, took a few risks and figured out what worked for me personally and for my business.
My facebook page still hasn’t many “Likes”, I don’t think that is the perfect medium for me and my business, but it’s there and serves a purpose when I want to share business related stuff. LinkedIn has grown and I have learnt to use it to promote myself and what I do.
But I have discovered my all time favourite, the one that fits me like a glove, is Twitter.
Why do I like it?
- I like to talk
- I can get a bit passionate about some things (some would say opinionated)
- I like to understand all sides of a story
- I am an open person and am generous with my knowledge and my time
- I love to learn
- I really like meeting new people
- I’m not fazed by “what” people are- I respect you for who you are as a person
- I advocate for what I believe in
- I support my friends
- I connect people and create networks
These attributes make twitter perfect for me as an individual. I also believe twitter is perfect for organisations to encourage their people to engage with others; to learn, advocate, find out what their public think, listen to other points of view and generally have great conversations that will ultimately create richer workplaces. The open nature of it is not something to be scared of, if you are clear about what you want to achieve and then trust people to make good choices. There will be people like me in most organisations; those who see the possibilities, embrace the learning and understand the risks.
Finding the HOW is part of the journey. Some will have achieved great things already, but for many it will be a frightening prospect. I think it is well worth organisations spending time thinking about the possibilities.
Who is ready to come on the journey with me?